Why Did He Start YouTube?
As once can guess, Ryan didn’t have much say in his YouTube career. After all, he was still a toddler when he made his video debut. It was his mother who first became interested in the platform. She saw early on the potential to make money and decided to give it a try.
When the channel first launched, Ryan’s mom recorded everything herself. The video quality was second-rate, but the realness of the content drew in a crowd of rabid fans that included both adults and children. Once Ryan’s World (Ryan ToysReview at the time) began generating a profit, his mother quit her day job to manage her son’s career full-time.
Who is Ryan Kaji
Ryan Kaji is an American YouTuber popular for his Youtube channel “Ryan’s World”. Starting a Youtube channel was her mother’s idea, and she saw the potential to make it on social media. When Ryan was 3 years old, his parents created a video. It was formerly known by his parents who started it as Ryan’s Toys Review. He is a child YouTuber who makes toy reviews, which includes Play-Doh car, trails, and more. This channel is the mash-up of personal vlogs, unboxing, and innocent childhood antics. Also, his videos often feature his parents and twin sisters. When talking about his birth and early life, he was born on October 6, 2011, in Texas, USA to Loann Kaji( Father) and Shion Guan(Mother). He has cute twin sisters named Emma and Kate. Ryan has mixed ethnicity because his father is Japanese and his mother is Vietnamese. Currently, he and his family live in Cypress, Texas.
Ryan Kaji Personal Information
| Date of birth | October 6, 2011 |
| Real Name | Ryan Kaji |
| Nick name | Ryan Guan |
| Birth place | Texas, USA |
| Home town | Texas, USA |
| Gender | Male |
| Nationality | American |
| Ethnicity | Asian-American |
| Profession | YouTuber, Content creator, Student, Social Media personality |
| Famous For | One of the most subscribed Youtube channel personality |
| Marital status | Unmarried |
| Religion | Christianity |
| Zodiac sign | Libra |
| Education | Pursuing School |
| School | Homeshooling |
| College | Not Attend |
| Debut | March 2015- First video on his YouTube channel |
| Hobbies | Playing with toys, swimming and gymnastics |
Ryan Kaji-Family And Relatives
He was born to a Japanese father and a Vietnamese mother who hold American nationality. His father is Loann Kaji, and he is a Chemistry teacher. Ryan’s mother is a Structural Engineer named Shion Guan. This boy has charming twin sisters named Emma and Kate. The beautiful family often features on his YouTube channel, and his mother is the one who planned to start this channel.
Ryan Kaji-Boyfriend/Girlfriend/Affairs
Ryan is not married or dating anyone cause he is a little boy. So, there is no point to talk about his past or current relationship status. Kaji enjoys his life with his beautiful twin sister and parents.
Ryan Kaji-Favourite Things
| Actor | Tom Holland |
| Actress | Scarlett Johansson |
| Game | Roblox and Minecraft |
| Food | Italian cuisine, Mcdonald’s french fries, Sushi, burgers, and Pizza and hates carrots |
| Fruit | Orange |
| Dessert | Vanilla ice cream |
| Book | Pie in the Sky |
| Color | Purple |
| Pokemon | Dragonite |
| Anime | Naruto |
| Place | Australia |
| Sport | Gymnastics |
| Subject | Maths |
Ryan Kaji–Career
Ryan’s YouTube channel is one of the most popular channels that have more than 20 million subscribers. It started early as revealed his toys; he even shares his fun and educational videos sometimes like DIY science experiments and more. In 2017, his parents signed a deal with the pocket watch which marketed and merchandised for Ryan’s channel. Later, his channel and pocket watch produced TV series titled “Ryan’s Mystery Playdate.
Ryan Kaji’s car collections are not known. In his Youtube videos, he funnily plays with his little cars
What is Ryan Kaji’s Net Worth?
Ryan Kaji is a YouTube personality who has a net worth of $100 million. Ryan Kaji is best known for starring on the YouTube channel Ryan’s World, which was formerly known as Ryan ToysReview. The channel was started in 2015 and features Ryan and his mother, father, and his twin sisters. As of this writing Ryan’s channels have more than 40 million combined subscribers and have earned more than 75 billion total views. Ryan is one of the highest-paid YouTube personalities in the world. The family has licensed Ryan’s name and likeness to over 5,000 «Ryan’s World» products including toys, action figures, face masks and even bedroom decor. Ryan’s World was nominated in the Kids and Family category of the Streamy Awards in 2021, and Ryan was nominated as Favorite Male Creator at the Kid’s Choice Awards in 2022.
Ryan Kaji releases a new video almost daily. His most popular video, «Huge Eggs Surprise Toys Challenge,» has more than 2 billion views, ranking it among the 60 most-viewed videos on YouTube:
Nickelodeon began producing the show Ryan’s Mystery Playdate in 2019. His mother quit her job as a high school teacher to work on the channel full time. The family has also branched out to a line of more than 100 self-produced toys, merchandise, and clothing items. They also have an original series deal with Hulu.
In November 2020, there was a float in the Macy’s Thanksgiving Day Parade based on Ryan’s superhero alter-ego.
Are Those Ryan’s Real Parents?
Many viewers wonder if those adults in Ryan’s videos are his actual parents or just paid actors. His diehard fans know those are his biological parents. They became internet sensations alongside their son, making Ryan’s World truly a family affair.
However, his parents are not really Mr. and Mrs. Kaji. Their real names are Shion and Loan Guan. Kaji is just a stage name the family created to help maintain a bit of privacy. And, yes, Ryan’s real name is actually Ryan Guan.
In the early years, his parents worried about fans Googling information about their personal life. They used a pseudonym to protect the family’s privacy, but internet sleuths eventually uncovered their true identity. What were they trying to hide?
Ryan’s mom does have a spotty record. In 2002, police arrested her for shoplifting $93 worth of clothing from a JC Penney department store in Houston. As part of her probation, a judge ordered her to 40 hours of community service. However, Loan violated the order and served 30-days at Harris County Jail.
Besides Kaji, Who Are the Richest Kid YouTubers?
It should come as no surprise, but ranks Ryan as both the highest-paid child on YouTube and the highest-paid creator on the platform. He earned this honor in 2019, but he also landed the top spot in 2018. And his popularity doesn’t seem to be dying down anytime soon. Not too shabby for a pre-tween.
Although he’s the most popular, Ryan isn’t the only kid making big bucks on YouTube. Anastasia Radzinskaya is another child YouTube personality to keep on your radar. Known as Nastya, this 5-year-old YouTuber has over 107 million subscribers. Anastasia also has cerebral palsy. As a baby, doctors told her parents she would never be able to walk, talk, or enjoy a high quality of life. Her parents began recording Anastasia to journal her progress. Her videos took off. And in 2019, she earned $18 million, making her the third highest-paid content creator on YouTube.
Early Life
Ryan Kaji’s World was born in Texas on the 6th of October, 2011. He has Japanese and Vietnamese ancestry. He was birthed into the family of Shion Kaji (father) and Loann Kaji (mother). He is the first child of the Kajis and was born two years before his parents’ wedding.
Ryan Kaji’s World has two sisters: Emma Kaji and Kate Kaji, who are twins.
Ryan Kaji’s World‘s father, Shion Kaji, is a Japanese American who was born in native Japan, while his mother, Loann Kaji, is Vietnamese-American. His maternal grandparents had immigrated to the United States at the end of the Vietnam War.
Ryan Kaji’s World‘s father works as a structural engineer. His mum studied Social Sciences at Texas Tech University for her higher education. After graduating from college in 2010, she secured a job as a High School Chemistry Teacher.
Who are Ryan’s world’s parents?
His father is Shion, while his mother is Loann Kaji. Ryan Kaji’s mom and her family fled from Vietnam as refugees and relocated to Houston, Texas, United States. His father also moved to the United States from Japan while he was in high school.
Shion and Loann share twin daughters. Their names are Emma and Kate Kaji. Ryan Kaji now lives in Houston, Texas, United States, with his family.
Loann Kaji (L), Ryan Kaji (centre) and Shion Kaji (R) attend «My Hero Academia: Heroes Rising» North American Premiere in Westwood, California. Photo: Joe Scarnici (modified by author)Source: Getty Images
What do Ryan’s Toy Review’s parents do?
His father is a structural engineer, while his mom, Loann Kaji, is a YouTuber and social media star. The YouTuber’s mother came into the limelight after appearing on his son’s YouTube channel. In 2012, Loann was a chemistry high school teacher and certified English teacher.
Are Ryan’s World’s parents divorced?
In 2023, the YouTube star’s parents were rumoured to have divorced. Some alleged that his dad moved out of their home, leaving his mother to care for him and his siblings. However, none of them has addressed the rumours.
Favorite Quotes From Ryan Kaji and Family
“Ryan’s Mystery Playdate has a big crew working together, and I love to see the teamwork, describing the differences between his two main gigs. Ryan’s World videos are special, too, because I film them at home with my mom and dad, and they’re pretty fun to be around.” – Ryan Kaji
“I remember going to Target with my mom, and she bought a Lego Duplo train set. When we got home, she recorded me on her phone, just so my grandparents could see me.” – Ryan Kaji
“Viewership doubled and tripled each month after that point. More than just in the US, we see that growth globally. At first, I was very confused and surprised to see our homemade-quality videos being watched by so many kids around the world.” – Shion Kaji
“Educational videos, including science experiments and history lessons, are a huge part of the content we produce for the Ryan’s World YouTube channel. We know a lot of kids look up to Ryan, so continuing to provide videos that spark new interest means so much to us.” – Shion Kaji
“Ryan’s Mystery Playdate has a big crew working together, and I love to see the teamwork. Ryan’s World videos are special, too, because I film them at home with my mom and dad, and they’re pretty fun to be around.” – Shion Kaji
What Do His Parents Do for a Living?
Before Ryan was even a thought, his parents worked as professionals. Both Shion and Loan attended Texas Tech University in Lubbock, TX. They two met each other while in school. After graduation, Loan became a high school chemistry teacher, and Shion worked as a structural engineer.
Shion and Loan Kaji live vastly different lives today. They both help manage Ryan’s YouTube career and sponsorships. As producers for Ryan’s World, they tackle the business’s day-to-day operations, including video creation and money management. Even with all those responsibilities, they still find time to appear in nearly every video.
Career
Ryan Kaji started his YouTube channel on March 17, 2015, after watching other toy review channels and asking his mother, “How come I’m not on YouTube when all the other kids are?” Thereafter, his mother decided to quit her full-time job as a high school chemistry teacher to work on the YouTube channel full-time.
In 2017, the family signed a deal with PocketWatch, a startup children’s media company. The company is in charge of marketing and merchandise for Ryan’s YouTube channels. In 2018, Ryan ToysReview along with PocketWatch and WildWorks created an app called “Tag with Ryan” for iOS and Android.
Ryan ToysReview and PocketWatch produced a 20-episode television series for preschoolers titled “Ryan’s Mystery Playdate” in 2019, . In November 2019, Outright Games released a video game titled “Race with Ryan”, a racing game featuring Kaji and characters from the Ryan World’s brand for PlayStation4, Xbox One, Nintendo Switch and Microsoft Windows.
Subsequently, Ryan’s World released a video game titled “Ryan’s Rescue Squad”, an action-adventure game for PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, Microsoft Windows, and Stadia.
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What’s His Net Worth?
Just how much can a kid YouTuber earn? You may want to sit down before you read this, but 11-year-old Ryan Kaji’s net worth is an estimated $100 million.
While the money earned from Ryan’s World is more than enough to save for college, not all of his money comes from YouTube videos. He’s been able to capitalize on his success and create other revenue sources. Brand deals and sponsorships are the main reason for Ryan’s ever-increasing net worth. Here’s a glimpse of how Ryan brought in millions:
Ryan’s World Branded Product Lines:
- Kids Oral Care (Colgate)
- Target Exclusive Mega Mystery Treasure Chest
- Walmart Exclusive Super Surprise Safe
- Collectible Figures
- Mystery Eggs
A 2019 Business Insider article entitled «An 8-year-old boy is making $26 million a year on YouTube reviewing toys,» exposes that a kids’ entertainment company called PocketWatch can take credit for much of the star’s success. «The company brought the Ryan’s World brand to Colgate, Nickelodeon, Bonkers Toys, Roku, and Walmart, expanding Ryan from YouTube. Now, Ryan’s World merchandise sells at Target, Walmart, and Amazon.»
Product Line
Ryan’s World has extended and consolidated its commercial success by launching a line of apps, television series, video games, and other commodities. In 2017, Kaji’s parents signed a deal with the startup children’s media company PocketWatch, which handles marketing and merchandise for Ryan’s World. With both PocketWatch and the game development studio WildWorks, the family created a children’s gaming app called «Tag with Ryan» in 2018. The next year, Ryan’s World and PocketWatch produced a 20-episode preschooler television series entitled «Ryan’s Mystery Playdate,» which aired on Nick Jr. Released the same year was the video game «Race with Ryan,» a racing game available for PlayStation 4, Xbox One, Microsoft Windows, and the Nintendo Switch.
In November of 2020, Ryan’s World premiered a hybrid live-action/animated series on Amazon Kids+ entitled «Super Spy Ryan.» The next month, it was announced that an official Ryan’s World game would be launched on the popular gaming platform Roblox. Among the channel’s other products is a line of toys made in cooperation with PocketWatch and Bonkers Toys. The line, which features slime, action figures, stuffed animals, T-shirts, and more, was initially an exclusive of Walmart in the summer of 2018. The second Ryan’s World licensed video game, «Ryan’s Rescue Squad,» released in March 2022 across all platforms.
Factors Driving Kid YouTubers‘ Earnings
Several factors allow young child YouTubers to earn such enormous amounts each year:
- Subscribers and Views – More subscribers and higher lifetime views allow channels to charge higher ad rates.
- Watch Time – Channels able to keep viewers engaged for longer maximize ad monetization.
- Loyal Audience – Channels with a strong base of repeat viewers tend to earn more over time.
- Content Variety – Offering vlogs, challenges, adventures, nursery rhymes appeals to more kids.
- Production Value – Higher quality content leads to more YouTube recommendations driving organic growth.
- Brand Deals – Sponsorships with toy brands allowing product integration can pay millions.
- Merchandise – Having popular branded toys, clothes and other merchandise boost earnings.
- Mainstream Deals – Content licensing contracts with major broadcasters and streamers add to the total.
By leveraging these factors, the top kid YouTubers are able to earn well into the millions each year.
Правовая защита звездных детей
Индустрия детей-инфлюенсеров чревата проблемами с безопасностью, детским трудом и рекламой. Защитные меры PocketWatch и домашние правила Каджи помогают Райану остаться ребенком. Но так происходит не со всеми.
Одна из ужасных историй касается канала Fantastic Adventures на YouTube. Его закрыли в 2019 году. Это случилось после ареста матери, которая управляла им. Ее обвиняли в жестоком обращении со своими детьми с целью заставить их выступать на канале.
В октябре прошлого года французское правительство сделало новаторский шаг. Оно приняло закон о защите детей-инфлюенсеров. Среди самого интересного в нем — беспокойство о будущем таких детей. Им предоставляют право на забвение, то есть удаление контента с их участием по запросу. Также в законе предусмотрена забота и о финансовой стороне вопроса. Заработки звездных детей поместят на специальные счета, где они будут храниться до их шестнадцатилетия.
В США существует нечто похожее — закон Кугана. Он назван в честь ребенка-звезды Джеки Кугана. В 1939 году он подал в суд на свою мать и бывшего менеджера за растрату своих доходов. Согласно этому закону, 15% заработка несовершеннолетнего должны помещаться на заблокированный трастовый счет, известный как счет Кугана. Закон действует только в Калифорнии, Нью-Йорке, Луизиане и Нью-Мексико, где создается много проектов с участием детей.
Основатель PocketWatch Крис Уильямс дополнительно разработал набор правил для семей детей-инфлюенсеров, с которыми работает его компания. Среди них:
- обязательная проверка биографических данных у всех, кто работает напрямую с детьми;
- требование, чтобы родители ставили образование, социализацию и семейную жизнь своих детей на первое место;
- руководство по созданию счетов Кугана.
Отец Райана говорит, что заработки мальчика и его сестер распределяются между несколькими финансовыми счетами. Это сбережения на колледж, счета для несовершеннолетних и счета Кугана.
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Монетизация отсутствия Райана
Как упоминалось выше, родители вначале обеспокоились быстрым ростом канала, поэтому приняли решение войти в кадр. Это облегчало создание роликов для их ребенка — ему не нужно было вести целое видео в одиночку. Родители также установили правило, согласно которому Райан мог сниматься только 3–4 часа в неделю. Это нужно было для того, чтобы у него оставалось время для учебы и внеклассных занятий.
Находчивые родители монетизировали и это правило. Такое ограничение дало им возможность расширить вселенную Ryan’s World. Они стали добавлять в ролики анимационных персонажей. Например, у Райана появилось супергеройское альтер-эго — Красный Титан. Также в роликах можно встретить технаря-геймера Комбо Панду, его нахального врага Альфа Лекса, птенца-пингвина Пека, любителя мармеладных конфет Гаса. Комбо Панда и Гас имеют свои собственные каналы на YouTube под зонтиком Ryan’s World. У них 1,75 млн и 1,7 млн подписчиков соответственно.
«Мы думали, что наш канал взломали»
В 2015 году трехлетний Райан Каджи спросил родителей, почему его нет на YouTube, как детей в роликах, которые он смотрел. Родители Райана — Лоанн и Шион — создали ему канал Ryan ToysReview. Вначале они снимали видео, где Райан распаковывает игрушки и играет с ними, а также домашние научные эксперименты.
Родители Райана думали, что YouTube станет для их сына еще одним хобби, как плавание или гимнастика. Кроме того, видеоблог мог быть интересным способом рассказывать родственникам из Вьетнама и Японии о жизни маленького Райана в Техасе (США). Однако менее чем через год Ryan ToysReview (позже переименован в Ryan’s World) стал одним из самых популярных детских каналов на YouTube.
Кстати, настоящая фамилия семьи — Гуань, Каджи — это их сценический псевдоним. Сегодня, будучи девятилетним ребенком, Райан три года подряд возглавляет список самых высокооплачиваемых ютуберов. По оценкам Forbes, он заработал в 2020 году $29,5 млн. Это неудивительно, ведь у Ryan’s World более 45 млн подписчиков на 9 каналах и более 62 млрд просмотров.
«Приятно видеть, что людям нравится мой контент и то, что мы создаем», — говорит Райан.
Net Worth& Salary of Ryan Kaji in 2024
Ryan Kaji Net Worth
Between 2016 and 2017, Ryan Kaji earned $11 million and was the eighth highest-paid YouTuber. But by 2018-2019 he had become the highest-paid YouTuber earning $22 million and $26 million respectively from his videos and product line at Walmart. As of June 2024, his net worth is $35 million.
The Guan (Kaji) family lives in a $1 million, six-bedroom home in a gated community in Cypress, Texas. It is a 6,200 sqft house with a large swimming pool. They also own a five-bedroom five-bathroom house worth $1 million in a nearby gated community in addition to a three-bedroom home they purchased in 2014 worth $190,000. Ryan’s father drives an $80,000 Porsche Macan GT3 SUV. After the success of Ryan’s YouTube channels, the family bought a studio for $1.2 million in 2017 in the Houston suburbs.
The humungous success of the YouTube channels has earned the YouTube sensation, Ryan a fortune. Revenue generated from YouTube varies, but for popular channels, the pay is around $7 per 1000 clicks, and Kaji seems to have made the most of it.
However, the channel has faced some issues lately with Truth in Advertising and the Federal Trade Commission filing a complaint on 28 August 2019 claiming that “Nearly 90 per cent of the Ryan ToysReview videos have included at least one paid product recommendation aimed at preschoolers, a group too young to distinguish between a commercial and a review”. However, no judgement has been passed on the complaint, and Ryan’s popularity has hardly dwindled, proving he is here to stay!
Не YouTube единым
Для развития своего бизнеса семья Каджи вышла за рамки YouTube. Огромная аудитория на платформе открыла им путь для расширения бренда. Поэтому Шион сделал ставку на PocketWatch — детскую развлекательную студию, основанную экс-руководителем Disney Крисом Уильямсом.
PocketWatch — серьезная компания, за которой стоят такие инвесторы, как Viacom, Роберт Дауни-младший, Сьюзан Дауни (жена Роберта) и United Talent Agency.
Семья Каджи стала партнером PocketWatch в 2017 году, то есть в год запуска студии. Через эту компанию родители Райана:
- заключили лицензионные соглашения с Colgate и Kellogg’s;
- запустили мерч и продукцию в Walmart, Target и FAO Schwarz;
- написали сценарий телешоу на Nickelodeon (Ryan’s Mystery Playdate) и Amazon Kids + (Super Spy Ryan);
- создали виртуальный мир в популярной игре Roblox;
- запустили воздушный шар Райана на параде в честь Дня благодарения, который проводит американская сеть универмагов Macy’s.
Благодаря сделкам через PocketWatch бренд Ryan’s World в 2020 году заработал на продажах более $250 млн. Этот год стал первым, когда Каджи заработали на лицензировании продукции больше, чем на YouTube-рекламе. Тем не менее, YouTube продолжает играть важную роль в развитии новых персонажей Ryan’s World. Их также часто используют в коммерческих целях. Получается что-то вроде детской версии кинематографической вселенной.
PocketWatch может похвастаться сотрудничеством и с другими детьми-инфлюенсерами, создающими контент на YouTube. Например, студия работает с Love, Diana (194 млн подписчиков), EvanTubeHD (12 млн подписчиков) и Eh Bee Family (11 млн подписчиков). Однако Ryan’s World, первый партнер PocketWatch, показал, чего вообще можно достичь в сфере развлечений для детей.
Кроме партнерства с PocketWatch, Каджи также запустили свою продюсерскую компанию Sunlight Entertainment. Она выросла до 30 человек — продюсеров, редакторов, аниматоров и актеров озвучивания. Шион стал президентом компании, а Лоанн — управляющим партнером. Райан и его сестры-близнецы — Эмма и Кейт — стали креативными директорами Sunlight Entertainment.
Why Is Ryan’s World so Popular?
Ryan’s World has 34 million subscribers, but how did a child get this many? According to Statista, YouTube is the second most popular social network—surpassed by Facebook and tying with WhatsApp. As of March 2023, the platform boasted more than users worldwide. With so many users, it’s possible for any channel on YouTube to grow, as long as creators continually release meaningful and relevant content.
And that’s just what Ryan did.
Sure, playing with toys or conducting science experiments may not be the ideal entertainment for a Millennial, but it’s perfect for a much younger audience. A 2019 study conducted by Pew Research Center showed that videos featuring children received three times more views than other genres. And as Eyal Baumel, CEO of management company Yoola, told , «YouTube is the most popular babysitter in the world.»
Parents stumbled across Ryan’s YouTube content five years ago. In his first video, Ryan picks out a LEGO DUPLO train at the store with his mom. The two go home, unbox the toy, and demonstrate how to play with it. The 15-minute video feels more like a home movie than a professional production, but to date, the video has over 50 million views.
Other Top Earning Kid YouTubers
While Ryan Kaji is by far the highest paid, several other child YouTubers also earn millions annually:
1. Nastya (@LikeNastya) – $28 million
7 year old Nastya‘s videos on her channel Like Nastya have received over 47 billion views. With 87.6 million subscribers, it comes in as the #3 most subscribed kids channel.
Covering content ranging from toy reviews and fun adventure stories to participation in viral challenges, Like Nastya earns an estimated $28 million annually.
Originally from Russia, Nastya now lives with her family in Florida. Her channel uploads videos in both English and Russian.
2. Pinkfong – $28 million
While not an individual child YouTuber, Pinkfong creates 3D animated videos and songs for kids. Owned by the Korean company SmartStudy, Pinkfong‘s earworm song «Baby Shark» catapulted them to fame.
With over 116 million subscribers, Pinkfong earned around $28 million in 2022. Their licensing deals for games, toys and TV shows add to their revenue.
3. Kids Diana Show – $20 million
Featuring 8 year old Diana and her brother Roma playing with toys, going on adventures and more, Kids Diana Show has amassed over 100 million subscribers.
Estimated to be earning $20 million annually, they have expanded beyond just YouTube to their own line of Kids Diana Show merchandise.
Блог
После того как у Райана появился собственный ютьюб-канал, у него быстро стали появляться первые подписчики. Причем оригинальностью он не отличался, для сюжета роликов была выбрана тема игрушек, когда ребенок на камеру распаковывает коробки и делится со зрителями эмоциями относительно конкретной вещи.
Поначалу за один ролик мальчик открывал только одну коробку, со временем увеличились количество распаковываемых подарков и продолжительность видео. Вскоре Каджи заметила детская медиакомпания PocketWatch, основанная в 2016 году и занимающаяся маркетингом. В 2017-м они подписали контракт, и уже к концу года Райан и его родители заработали $ 11 млн, став самыми богатыми предпринимателями видеосервиса согласно списку Forbes.
Канал Райана назывался Ryan ToysReview, затем был переименован в Ryan’s World. Совместно с PocketWatch и компанией WildWorks в 2018 году создано приложение для мобильных телефонов на платформе Android и iOS — Tag with Ryan. Это бесконечная игра, рассчитанная на детей младшего возраста. На одном блоге и игре он решил не останавливаться. Видя успех первой задумки, WildWorks вместе с семьей восьмилетнего Каджи решает снять 20-серийный фильм Ryan’s Mystery Playdate, премьера которого состоялась весной 2019-го. А осенью того же года на прилавках магазинов появилась видеоигра Race With Ryan с участием Каджи для PlayStation 4, Xbox One, Nintendo Switch и Microsoft Windows.
Родители блогера рассказывали, что весь доход получают только с рекламы в обзорах. Когда просмотры ролика достигают 10 или 20 миллионов, игрушка нравится самому Каджи и с его рекомендации ею заинтересовываются другие дети, это играет на руку производителям, поскольку после таких роликов объемы продаж резко увеличиваются. Цифра в $ 11 млн в 2017 году не стала для Райана потолком. Уже через год он заработал вдвое больше и снова занял 1-е место в списке самых высокооплачиваемых блогеров. В 2019-м он тоже решил не терять позиции, завлекая яркими и забавными видео новых подписчиков в свой аккаунт. За тот год Forbes оценил его доход в $ 26 млн.
Однако не все так гладко шло в работе Ryan’s World. В сентябре 2019 года общественная организация Truth in Advertising, что переводится как «правда в рекламе», подала на канал Райана жалобу в Федеральную торговую комиссию. По ее мнению, в каждом выпуске хотя бы один представленный продукт относился к спонсорским, тем более что семья Каджи не скрывала сотрудничество с сетью американских ресторанов и развлекательных центров Chuck E. Cheese и Nickelodeon, развлекательной компанией Netflix, производителем игр Hasbro и магазинами Walmart.
Претензия заключалась в том, что ролики блогера не отмечены как рекламные, хотя в каждом выпуске мама мальчика благодарит ту или иную компанию. Представители Truth in Advertising считают, что этого недостаточно, поскольку детям до 10 лет (основная аудитория канала) сложно отличить рекламные ролики от развлекательных. Склоняя сына показывать детям то, что велят им рекламодатели, они вводят подписчиков в заблуждение, а выкладывать круглую сумму в магазине потом приходится родителям юных зрителей.
Ryan’s Popular Videos
Ryan’s World has over 1,770 videos. These are a few of his most-watched titles, according to Social Blade:
- Ryan in Giant Box Fort Maze Grandma Obby!!!! (April 22, 2019)
- Children’s Museum Pretend Play Playground (September 11, 2017)
- Christmas Morning 2016 Opening Presents with Ryan ToysReview (December 26, 2016)
- Surprise Toys Giant Balloon Pop Challenge (May 3, 2016)
- Nerf Gun War Kid vs. Daddy! Protect the Fort! (February 2, 2017)
In the early years, parents fell in love with Ryan because they could get a feel for new toys before deciding to buy them for their own children. Kids enjoyed having an online playdate with a relatable «friend.» Retailers appreciated the boost in toy sales new Ryan’s World uploads created. It was a win-win scenario for all parties involved. The channel’s popularity soon exploded, and the rest is history.
And now that Ryan has grown older, his content has also evolved to keep up with his audience. In an article entitled «Ryan is eight years old and for 3rd year in a row – He is a YouTube millionaire,» Being Guru reflects how the channel has grown. «Now, the kid has matured his content from unboxing toys to conducting scientific experiments for kids. He also appears on Nickelodeon and has a deal with Hulu alongside introducing a line of more than 100 toys, clothing items, and lots more.»
In an exclusive 2018 interview with NBC Nightly News, the famous toy reviewer explained why he’s so popular. When asked why he believed so many people watched his videos, Ryan simply replied, «Because I’m entertaining, and I’m funny.»
Ryan Kaji Net Worth, Salary and Earnings 2024
As of June 2024, Ryan Kaji has an estimated net worth of $100 million. Ryan Kaji earns his net worth from his YouTube career. Kaji also makes money through brand promotions, sponsorships, and endorsements.
Ryan Kaji is one of the highest-paid YouTubers in the world. Between 2016 and 2017, he earned more than $11 million in revenue. With a revenue of $22 million, Ryan’s World was the highest-paid YouTuber in 2018. In 2019, he earned more than $26 million as revenue. In 2020, Ryan’s World earned $30 million. His revenue dropped to $27 million in 2021.
In addition to his YouTube earnings, Ryan’s World also sells merchandise and kids’ video games which all contribute to his net worth of $100 million.